About the project
Some background:
Posture affects people in many different ways
Upright is the world-leading posture trainer, that attaches to your back and vibrates when you slouch, using biofeedback technics.
Research shows, that good posture can prevent back pain, have a positive impact on your confidence and even help with pre-existing conditions.
The challenge:
Clearly display multiple offers in the buy-box
The offer on the product page changed from just a single device to single & bundle offers. We identified, based on heat maps & user feedback, that users were not sure about which option was the right one for them, and what was included in each product bundle.
The main goal was to improve the conversion rates for the product pages.
The goals
01
Reduce visual clutter
The structure & UI of the original version of the buy box needed to be updated.
02
Add clarity to the offers
The list of items included in a bundle was constantly changing and required a new and clear structure
03
Increase CRO
The overall goal for e-commerce product pages is achieved, partially, by reducing unnecessary friction during the user journey.
Upright product pages CRO improvements (e-commerce)
UX | UI | Prototyping
More details about the project & process will be added soon
Full buy boxes
after redesign
Initial state
The baseline of the project was adding a basic bundle of a posture trainer device, extra adhesives & a necklace for an alternative way of wearing the trainer.
The necklace was offered in 6 different colors.
UX issues:
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The content of the bundle is not clear
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The different objects are clustered together, creating a visual overload